I heard this statement recently.
Yes, some people think you have to have a brand.
The reality is, though, you already have a brand. It’s not like you have no brand, and you are a slouch. It could be worse, actually. You might have a brand with negative consequences… that you are lazy, undependable, a grouch, etc.
The pundits say you need a personal brand.
I say you already have one.
The question is, is your existing brand what you want it to be?
In my $5,000 on-stage presentation I talk about having an intentional brand, one you purposefully work on, vs. having an unintentional brand. This is likely a brand you don’t know about, or a brand you aren’t happy with.
I want you to understand that you already have a brand (whether you “need” one or not). And that if you are not happy with that brand, you can do things to make it a brand you could be happy about.
I even have a Pluralsight course on personal branding: Developing a Killer Personal Brand. Want a 30 day pass to Pluralsight, where you can see all of my courses? Just let me know