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4 Tips for Getting Great Results from Your Career Page

We’ve all been there—looking for openings on a company’s site only to find a poorly designed and out of date career page, possibly with a lone job on it that expired three months ago.

What’s the only thing missing from this experience? A tumbleweed blowing past and a lonely crow cawing in a tree overhead, as if to say: “Abandon hope, all ye who (try to) look for jobs here.”

And let’s not forget about the places we haven’t been. Lots of companies don’t even have a career page. Job seekers visiting these sites looking for opportunities simply won’t find them.

Of course, if you’re an SMB owner or manager, it can be difficult to find the time and resources to build a page for your jobs, or to keep one up to date. So here’s some good news: Indeed recently introduced its new Career Page solution, making it much easier to capture interest from talent searching for jobs on your site.

But before you go out and create one, here are four tips that’ll help you get the most out of your new career page.  

First impressions count

Internet users make up their minds quickly. In fact, according to one study, it takes approximately 50 milliseconds for people to judge the quality of a web page.  

Now job seekers may stick around to read your openings but the fact remains: A low-quality or off-brand career page can give the wrong impression.  Because your career page is a direct reflection of your company, the experience is key.

To make sure your career page reinforces your company identity, add your logo and choose the color theme that best reflects the design of your website.

That way, people know they’ve landed on a site they can trust—with job opportunities that are worth pursuing. With your Indeed Career Page, you can do all this through a tab in your Indeed dashboard, and your page will be automatically updated.

Make the jobs on your career page easy to understand

When creating job titles and descriptions that appear on your your pareer page, remember that you’re talking directly to your candidates.

This is your chance to connect with them.

You want your job titles to be concise, descriptive and targeted so they stand out from other roles. In fact, Indeed data shows that job titles with fewer than 80 characters get more clicks from job seekers.

And we all know that competition for talent is fierceso it’s worth the time and effort to create great job descriptions that pull candidates in and show them that your company is a great fit. Some tips: balance clarity and length, but also make sure your values, brand personality and company mission shine through.

All this can be done through your Indeed dashboard, and the jobs that appear on your Career Page will simultaneously appear on Indeed. 

(And go easy on wacky job titles that contain terms like “ninja“ or “rockstar”although these showcase a fun company culture, there are other ways to convey that without needlessly confusing job seekersIf you are a certified media planner, you probably won’t be searching for a “Conference Ninja” job.)

Help job seekers help you

Your career page should have information on how to apply for your jobs, what the standard process or protocol is and how job seekers can contact you. 

This can save your HR staff  from getting repetitive emails, calls or questions. In other words, include information on your page that will ultimately help job seekers help you. Your Indeed Career Page includes a text field that can be used for this purpose.

It’s also good to let applicants know what to expect after submitting their application. Giving information about the next steps of the application process will not only save your company and HR team time, but it will free them up to focus on more important tasks. 

Think short and long term

Although your career page is designed to attract job seekers, there will be plenty of instances when visitors to your site may not be looking for a job at all.

When creating your career page, keep this in mind because even if some visitors don’t need jobs at the moment, they might be interested further down the road. Make sure visitors don’t leave your site without learning something new and interesting about the company.

Consider supplementing your career page with an Indeed Company Page. Company pages are full of employee testimonials, photos of the office, engaging videos and interesting facts about your firm. They showcase the company culture and help attract talent.

You can link to your company page from your career page. Make that initial impression count, and it could very well lead you to your next hire.

Conclusion

With this advice advice in mind, why not get started? Indeed’s Career Page solution can help you start attracting applications on your site in a matter of minutes—for free.

Although it is hosted on Indeed’s platform, you can customize it with your logo and design featuresthere’s no need to worry about inconsistency across your company site. For visitors, the experience will be seamless.

Indeed’s Career Pages are automatically updated when you edit the description from your dashboard and when you close or pause jobs. They are also optimized for mobile viewing on any device, and they are completely integrated with the jobs you post on Indeed.com.

All you need is an Indeed account, a few minutes to spare and you’ll be on your way to expanding your pool of potential talent in no time. Visit the Indeed Career Page website for more information on how to create your ideal page.

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About Mildred Blankson

I am a Human Resource Professional with a Masters Degree in Human Resource Management. I have several years of experience in Human Resources and i hope this blog will be a great resource in helping you find the perfect job or candidate that you seek.

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5 Ways to Control Your Job Search (and Accept What You Can’t Control)

It’s exciting when you get the call from a potential employer about an interview for next Tuesday. You spend the weekend preparing for it, ensuring you have extra copies of your resume, going over key interview questions, and picking out the perfect professional attire.

Finally, Tuesday comes, and you head into the interviewer’s office, make eye contact, smile, and speak with confidence. You offer distinct examples of your expertise and how you are the solution to their problems.

Then, it’s over. You breathe a sigh of relief and walk away confident that you’ve made the best impression and you feel confident that you’ll get the job.

But then you receive the call -- they’ve gone with another candidate. You’re devastated. You start by thinking back, replaying every moment of the interview in your mind, and trying to discover what you did wrong. Did you over embellish an example? Were you too forthcoming with information? What could’ve gone wrong?

Would you be surprised if the problem was never really you? Actually, most of the time you’ll find employers don’t hire you not because you weren’t suited, but because there was someone who was better suited for the job.

Stings, doesn’t it? However, this is an example of an element of the job search that you cannot control. Instead of focusing on those factors outside your control, spend your time working on those elements you can control.

Here are 5 things within your control to improve on to ensure you’re well prepared for those future interviews.

#1 Refine your job-hunting efforts

You have to be prepared for all areas of the job search, which requires refining your efforts. Beyond checking job boards daily or looking at the classified ads in the paper, there are ways to make your job search more effective and efficient. Since 70% of recruiters use social media to determine an applicant’s candidacy, your online presence has to match your efforts.

What to do:

  • Update your social profiles: Remove anything that is less than professional, and update your status regularly. Share content that matches the potential employer you’re trying to impress.
  • Look at your network: Networking has become a key part of the job search now, it’s important to have a strong network of contacts in industries where you’d like to work.
  • Improve your personal branding: Are you consistent across all your social platforms with branding that represents your professional offerings? Use keywords that attract the right employers and share relevant content that engages such employers.

Non-controlling element: Remember, you can’t control which companies are hiring or why there isn’t enough availability for the job you want. Employers hire for positions based on need and budget. If their budget can’t cover a specific job, they won’t hire for it. Instead, they’ll probably lump it into another employee’s job responsibilities. Don’t wait for a company to open a job position, keep searching other companies for a similar position.

#2 Search for employers that need your skills/talents

Companies can hire for any position they need, and they may not always hire for your specific skills. If that’s the case, why are you waiting around for them to hire you? It can be tiring, wading through hundreds of job postings only to be disappointed by the current offerings.

What to do:

  • Try creating a list of employers you want to work for that need your skillset. Start with companies you’re familiar with and with places you’d like to work.
  • Research target companies using online resources (LinkedIn) and learn about their immediate needs, problems, and where your skills can make a difference.
  • Gather strong examples of your work and present yourself as the solution to their problems. Figure out what makes you unique and run with it. Don’t falter.

Non-controlling element: Not all jobs will be listed, and some companies only hire for a few major positions at a time. Sometimes, they don’t realize they need your expertise until you present it to them. Keep looking for companies within your industry/career, and reach out when you see an opportunity become available.

#3 Improve your performance and be prepared to sell yourself

The point of an interview is to sell yourself. You want to show ideal employers that you’re the solution to their problems, and that you have the knowledge and skills to make it happen. Before you go into your interview, you need to prepare yourself to make a good impression and to demonstrate your value.

What to do:

  • Understand the company:
    • Do you know the company? The industry?
    • Can you name their culture, brand style, or latest news?
    • Do you know their primary clients and what they offer?

All of this is key to selling yourself correctly by knowing the company to which you are applying.

  • Tell a story: The best marketers use storytelling to sell a product to a potential prospect. Try to imagine yourself as a marketer, selling yourself to a potential employer. When you use storytelling in your interview examples, you have a better chance of holding the interviewer’s interest. And more than that, over 60% of people are likely to remember a story better, especially if it has a major emotional impact on them.
  • Show don’t tell: Go beyond the normal phrases when giving examples of your background or talents. Instead of saying, “I’m a leader,” tell a story about a time you have lead a team to gain attention and show that you are a leader.
    • Try something like, “Successfully led two cross-functional sales and marketing teams to gain an ROI of $25M in less than six months.” This sounds stronger, more interesting, and detailed.

Non-controlling element: It’s a hard truth, but it is impossible to control candidate competition. Sometimes another person will make a better impression than you, or someone else may just be a better fit. But often, you can improve your impact on the interviewer by being enthusiastic, animated, and using storytelling to gain an advantage.

#4 Make yourself visible online

While you want to improve upon your personal brand through your social media profiles, it’s also important to make sure you’re visible online. This doesn’t mean having a Facebook page where you consistently post about your personal life. Your online presence should be visible so that it attracts the eyes of recruiters or hiring managers from companies you’re eager to work for.

What to do:

  • Stay active and engaged online: Say you’re looking for a job in Aerospace Engineering. You should be sharing content related to this job and industry.
  • Track top companies in your target industry: Share content from their blogs or look at their social media profiles to find relevant information to like and share on your own page.
  • Be active in online groups: Demonstrate your expertise by making relevant comments.

Non-controlling element: Because there is so much noise online, it’s not easy to stand out. And more to the point, no one is actively looking for you. You’ve got to stand out and gain the attention of recruiters by any means possible. Get their attention by tagging them in your social media posts.

#5 Don’t let rejection discourage you

Unfortunately, it’s easier to tell someone to not be discouraged than it is to feel it. Rejection hurts, and it’s especially true in the workforce. You need a job to make money to support yourself and perhaps a family. So, when you’re denied for a position, it can be the among worst feelings in the world.

But think of it like this: for every average job posting, there are 250 applicants. No joke. There are hundreds of people in need of work, and many will jump onto a single job posting with the hopes that they’ll be picked.

What you can do:

  • Apply to as many jobs as are available requiring your skillset. Use your research about companies to identify areas where your skills can be applied, and look for jobs targeting those skills. 
  • Always keep applying and networking; even when you get an interview. It’s a never-ending journey, and it takes about six weeks of hard, dedicated work before you’re even offered a job. The goal is to continue moving forward even when you’ve been rejected.

Non-controlling element: Ultimately, the final decision rests with the employer. You can’t control their decision to go with another candidate instead of you. Often, it’s not you that failed to interest them. Sometimes, they just clicked with the other candidate. Or, the other candidate knew just a little bit more about a topic than you did. And most often, you’ll never be told why you weren’t chosen.

Finding and securing a job you want is tough, but it can be done. When you take control of the right elements in your job search, you’ll be in a much better position to land the job of your dreams.

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